What are skills and why install them

Skills are Markdown files (.md) that you add to Claude Code to give him specialized knowledge on a subject. Without skills, Claude only uses general knowledge of the model. With skills, he starts to follow frameworks, rules and good practices in a specific area.

In practice, a skill works like a detailed briefing. Imagine that you hired a copywriter and, before he started, delivered a document with the brand's tone of voice, the frameworks he should use (PAS, AIDA, BAB), the mistakes he should never make and examples of the type of results you expect. This is a skill.

The difference is that you configure it once and Claude automatically follows these instructions in every conversation that uses that skill. You don't need to repeat the prompt every time.

Claude Code supports two types of installation:

For most uses, global skills are the best option — you install them once and they're available everywhere.

Prerequisites

Before you begin, confirm that you have:

Nota: Skills funcionam com qualquer plano do Claude Code. O plano afeta apenas o limite de mensagens por dia, nao a capacidade de usar skills.

Step 1 — Download the skills pack

After purchase, you will receive an email with the download link. The file comes in format.zipcontaining all files.mdorganized by category.

Click the link and save the file in the Downloads folder on your computer. The file name will be something likeminhaskills-mega-bundle.zip ou minhaskills-mega-bundle.zip.

# Confirme que o arquivo foi baixado
$ ls ~/Downloads/skills-*.zip
/Users/voce/Downloads/minhaskills-mega-bundle.zip

Step 2 — Extract the files

You can extract it using the Finder (Mac), file explorer (Linux) or the terminal. Using the terminal is faster:

# Navegue ate a pasta Downloads
$ cd ~/Downloads

# Extraia o ZIP
$ unzip minhaskills-mega-bundle.zip
Archive: minhaskills-mega-bundle.zip
extracting: skills/copywriting-ads.md
extracting: skills/seo-tecnico.md
extracting: skills/google-tag-manager.md
extracting: skills/meta-ads.md
...

After extraction, you will have a folder with all the files.mdorganized. Each file is an independent skill.

Step 3 — Copy to the correct folder

Now you need to copy the files to where Claude Code looks for skills. You have two options:

Option A: Global installation (recommended)

Global skills are available in all projects. Ideal for skills you use frequently.

# Crie a pasta de skills globais (se nao existir)
$ mkdir -p ~/.claude/skills

# Copie as skills extraidas
$ cp ~/Downloads/skills/*.md ~/.claude/skills/

# Confirme que foram copiadas
$ ls ~/.claude/skills/
copywriting-ads.md google-tag-manager.md meta-ads.md
cro-landing-pages.md email-marketing.md seo-tecnico.md
...

Option B: Local installation (by project)

Local skills are within a specific project. Ideal for skills that only make sense in that context.

# Navegue ate o diretorio do seu projeto
$ cd ~/projetos/meu-site

# Crie a pasta de skills do projeto
$ mkdir -p .claude/skills

# Copie as skills
$ cp ~/Downloads/skills/*.md .claude/skills/
Dica: Voce pode misturar as duas abordagens. Skills globais to o que voce usa sempre (copywriting, SEO) e skills locais to contextos especificos (o tracking de um cliente, a stack de um projeto).

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Step 4 — Check that Claude has detected

Claude Code automatically loads skills when starting a conversation. There is no "install" command — if the file.mdIt's in the right folder, Claude can now use it.

To confirm, open Claude Code and ask directly:

$ claude

# Dentro do Claude Code, digite:
> Quais skills voce tem disponiveis?

Claude will list the skills he detected. If you installed the Mega Bundle, it should mention copywriting, SEO, tracking skills, etc.

Another way to check and use the command/skillswithin the Claude Code (available in recent versions). It shows the list of skills loaded in the current session.

Step 5 — Test with a prompt

The best way to test and request something that the skill covers. For example, if you installed the copywriting skill for ads:

> Escreva 3 variacoes de headline to um anuncio no Meta Ads.
Produto: curso online de fotografia to iniciantes.
Publico: mulheres 25-40 que querem fotografar melhor com celular.

Without the skill, Claude would generate generic headlines. With the copywriting skill, he will apply frameworks such as PAS (Problem-Agitation-Solution), use mental triggers suitable for the audience and follow good copy practices for social media ads — all automatically.

You will notice the difference in the quality and specificity of the answers. Claude stops "inventing" and starts following professional processes.

Complete folder structure

For reference, this is the folder structure that Claude Code expects:

# Estrutura de skills GLOBAIS
~/.claude/
  skills/
    copywriting-ads.md
    seo-tecnico.md
    google-tag-manager.md
    meta-ads.md
    email-marketing.md
    cro-landing-pages.md
    ...

# Estrutura de skills LOCAIS (dentro de um projeto)
~/projetos/meu-site/
  .claude/
    skills/
      tracking-cliente-x.md
      stack-nextjs.md
  src/
  package.json
  ...

Important rules:

Practical example: installing and using copywriting skill

Let's do the complete process from scratch. Suppose you just purchased the Mega Bundle.

1. Download and extraction

$ cd ~/Downloads
$ unzip minhaskills-mega-bundle.zip -d skills-marketing
$ ls skills/
copywriting-ads.md copywriting-email.md
copywriting-landing.md seo-tecnico.md
seo-conteudo.md google-tag-manager.md
meta-ads.md google-ads.md
cro-landing-pages.md analytics-ga4.md
...

2. Global installation

$ mkdir -p ~/.claude/skills
$ cp skills/*.md ~/.claude/skills/
$ echo "Instaladas $(ls ~/.claude/skills/*.md | wc -l) skills"
Instaladas 134 skills

3. Open Claude Code and test

$ claude

> Preciso de um email de lancamento to um curso de
fotografia com celular. Preco: $97. Publico: mulheres
25-40 que querem melhorar as fotos do Instagram.

With the email copywriting skill installed, Claude will:

All this without you having to explain in the prompt how to write a good email. The skill already contains these instructions.

Troubleshooting: skills don't appear?

If you have installed the skills but Claude doesn't seem to be using them, check these points:

1. Wrong folder

The most common mistake. Confirm the exact path:

# Skills globais devem estar aqui:
$ ls ~/.claude/skills/

# NAO aqui (erro comum):
$ ls ~/.claude-code/skills/ # ERRADO
$ ls ~/claude/skills/ # ERRADO
$ ls ~/.claude/skill/ # ERRADO (sem o "s")

2. Wrong extension

Files must have the extension.md. Check that they have not been left with.md.txtor another double extension (common on Windows):

$ ls -la ~/.claude/skills/ | head -5
-rw-r--r-- 1 user staff 4200 Apr 02 10:00 copywriting-ads.md
-rw-r--r-- 1 user staff 3800 Apr 02 10:00 seo-tecnico.md

3. Old talk

Claude loads skills at the beginning of each conversation. If you added skills with an already open conversation, Claude may not have loaded them. Solution:

# Dentro do Claude Code, inicie uma nova conversa:
> /clear

Or close and reopen Claude Code in the terminal.

4. File permissions

Claude Code needs read permission on the files. If you copied from an external source, check:

$ chmod 644 ~/.claude/skills/*.md

5. Empty or corrupted file

Check if the file has contents:

$ wc -l ~/.claude/skills/copywriting-ads.md
187 /Users/voce/.claude/skills/copywriting-ads.md

If the file has 0 lines, ZIP extraction may have failed. Download again and re-extract.

Atencao Windows (WSL): Se voce usa Windows com WSL, a pasta home e diferente. Use cd ~ no terminal WSL to ir ate o diretorio correto. Nao confunda a pasta home do Windows (C:\Users\Voce\) com a do WSL (/home/voce/). As skills devem ficar na pasta home do WSL.

Next step: install skills and see the difference

You already know the basics. Now imagine Claude Code knowing how to do all this alone. That's what skills do. Lifetime access, updates included.

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FAQ

Yes. Skills are .md files that work with any Claude Code plan — free, Pro or Enterprise. The plan only affects the message limit, not the ability to use skills.

Yes. Claude Code runs on any operating system with a terminal. The only difference is the path to the home folder: on Mac and Linux it is ~/ (tilde), on Windows with WSL it is /home/your-usuario/. The .claude/skills/ structure is the same on all systems.

There is no need to restart. Claude Code automatically detects skills when you start a new conversation. If you already have an open conversation, just type /clear to start a new session, or open a new terminal.